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news & views
Jan
28
Ikea decouples growth from emissions
Jan
23
Amazon Prime Video's ad introduction will revolutionise connected TV
Jan
16
10 Tech Trends That Will Influence Your Marketing Strategies
Dec
11
Plug Media Welcomes Paul Rowlinson as Advisor
Dec
6
Yahoo’s New DSP Feature Relies On A Mix Of AI And 1P Data
Nov
15
How Curation Unlocks Fresh Audiences for Marketers
Nov
1
The Ad Tech Optimist - Reasons to be Cheerful
Sep
29
Why ads on Amazon Prime Video are a game changer
Jul
12
Scottish Widows Achieves Climate Goal Ahead of Time with £1bn Environmental Investment Initiative
Jun
26
Exploring Emerging Trends in Retail Media Networks
Jun
12
Privacy: The State of Play
Jun
5
5 ways marketers can use ChatGPT – and the future of generative AI for marketing
Jun
1
The path to Programmatic sustainability: Our ABC guide
May
31
Lumen Launches Attentive Private Marketplaces with The MediaGrid
May
25
How the digital ad industry is creating standards for sustainability
May
23
Managed Services in an evolving programmatic world
May
17
50% of product searches start on Amazon
Apr
26
Cleaning Up Digital Advertising 'Litter' Is Beneficial for All Parties
Feb
17
Videos and AI: Amazon’s ad plans for 2023
Jan
16
Consolidation, CTV and AI: Looking into the near and far future of digital advertising
Dec
8
Retail Media Networks Will Be The Next Big Advertising Channel
Nov
18
WHY ADVERTISERS SHOULD BE LEVERAGING DIGITAL OUT-OF-HOME ADS
Sep
22
Ecommerce Has Slowed, But Retail Media Is Outpacing Digital Advertising
Aug
29
What are attention metrics and why are they crucial for digital advertising?
Jun
27
Why it’s time to sharpen your data strategy for the future
Jun
14
Plug Media Thinks Big and Goes Green
Apr
27
Automated buying strategies need to change
Mar
18
Can attention metrics be the foundation to improving the online ad experience?
Feb
11
What Will Digital Advertising Look Like Six Years From Now?
Jan
24
Predictions 2022: The Environmental Impact of Digital Advertising
Nov
4
Why net-zero carbon can offset media supply’s destructive global impact
Oct
25
The top global media consumption trends of 2021
Oct
4
Digital adspend surges by 42% compared with pre-pandemic levels
Aug
16
How publishers can win as privacy takes center stage
Aug
2
Context is the king of digital advertising’s future
Jul
19
How Do Apple And Google's New Privacy Regulations Affect Digital Advertising In 2021 And Beyond?
Jun
16
Prime Day marks return to retail normal: what brands should stop, start & continue
May
19
How is digital audio evolving? And what does it mean for advertisers?
Apr
14
More to measurement: optimizing digital advertising for consumer attention
Mar
15
What Digital Advertising Gets Wrong
Feb
26
Agility is a superpower that goes beyond digital transformation
Feb
5
iOS 14 is not your biggest data measurement challenge… but it might have just exposed it
Dec
23
How Google is building an internet without cookies - and why publishers are concerned
Dec
16
UK leads the way in a ‘new age of accountability’ for social media
Nov
6
What will the UK's second lockdown mean for advertising?
Oct
8
The ‘Great Fragmentation’ is Here: A Glorious Opportunity for the Industry & Investors
Aug
14
Why now is the time to invest in programmatic OOH
Aug
4
What Digital Shopping Habits in the UK May Look Like Post-Pandemic
Jul
28
Digital now more than half of global adspend
Jun
19
The future of trading and ad buying in digital publishing
Jun
4
Connected TV advertisers gravitate to multi-DSP model
May
20
Life After Lockdown: UK High Street May Default to Digital
May
7
Beavertown Brewery enters DTC after Covid-19 wipe Out
Apr
22
Ad-supported Samsung TV Plus now available in UK and Europe
Apr
17
Marketers Need to Invest in Detailed Geo Targeting Now
Apr
8
Roku joins UK streaming wars with free ad-funded channel
Mar
25
Time Out and Stylist free magazines go digital-only
Mar
9
How Coronavirus Is Disrupting the Advertising Industry
Feb
24
It’s time for digital advertisers to measure beyond verification
Feb
14
Reinventing Digital Advertising After the Death of the Cookie
Jan
27
Can Dialogue Advertising Eliminate Digital Ad Fraud?
Jan
10
The future of media quality in digital advertising
Dec
20
Digital advertising in 2020: What do the experts predict?
Dec
13
Cut the cookie: digital advertising's overdue diet
Nov
19
Five Ways 5G Will Change Digital Advertising
Oct
24
What Does the End of Cookies Mean for Digital Advertising?
Oct
17
UK digital ad spend increases to £7.3bn
Sep
27
What happens if they toss cookies?
Sep
9
UK viewability reaches over 70% for the first time
Sep
6
Digital advertisers need to seek a different partner
Aug
22
How AI Is Transforming Digital Marketing
Jul
25
Top challenges for online advertising in 2019
Jun
24
Generate Marketing Impact, Not Only Impressions
Jun
17
From one banner ad to a global industry
Jun
4
Why Retailers Are Gaining an Edge in Online Advertising
May
2
The Drum Digital Advertising Awards 2019
Apr
5
Programmatic ad viewability outperform direct ads
Mar
6
Digital ad spend to smash £15bn ceiling in 2019
Feb
13
Sky, Unilever and P&G slash UK traditional ad spend
Jan
15
What does 2019 entail for retailers?
Dec
21
9 Ways Advertising Can Take Advantage of Digital Growth
Nov
15
Festive advertisers dump TV for online media
Oct
31
Amazon takes on fashion With 'Try Before You Buy'
Oct
25
Four trends that will shape digital advertising in 2019
Sep
21
Amazon Takes Third in the Latest Digital Ad Rankings
Aug
30
Four ways that view duration changes digital advertising
Aug
10
Is Blockchain the next big advertising thing
Jul
11
8 Ways GDPR Is Course-Correcting the Digi Ad World
Jun
29
5G is coming and will transform digital advertising
Jun
12
The Race To No. 3 In Digital Advertising
Jun
4
What’s next for targeted digital advertising?
May
28
5 Killer Stats to Start Your Week
May
8
The Digital Advertising World Is Changing
Apr
30
Digital Advertising Has Neglected Audiences
Apr
18
Marketing budgets see slowest growth for two years
Mar
21
GDPR: Two big benefits advertisers can expect in 2018
Feb
15
Advertising agencies are dying, long live ad agencies
Jan
19
Analytics Define The Future Of Digital Advertising
Jan
9
4 ways to get value from digital media in 2018
Dec
20
TV is the last frontier in digital advertising
Nov
24
Mobile and video lead the digital ad spend charge
Nov
16
Zero-Data Media Could Be The Future Of Digital Advertising
Nov
8
Could cryptojacking disrupt digital advertising?
Oct
17
Facebook Lets Brands Dive Into People's Posts
Sep
19
How Amazon is becoming the third force in advertising
Aug
25
The ROI of Data Quality in Your Digital Advertising
Aug
10
Redefining Viewability Principles
Aug
8
Blockchain Gears Up To Conquer Ad Tech
Aug
3
How to measure video effectiveness
Aug
1
8 Digital Stats From Last Week
Jul
30
Google and Facebook Still Reign Over Digital Advertising
Jul
21
Reason To Confront Digital Advertising’s Essential Truths
Jul
10
The Top 10 Programmatic Publishers
Jul
7
Data and the digital advertising dilemma
Jul
6
Programmatic Predictions: Reflections from Cannes
Jul
5
Transparency vs. in-house measurement tools
May
17
Domain Spoofing: Ads.Txt Filtering Out Imposter Sites
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