Plug Media

news & views

Why it’s time to sharpen your data strategy for the future

Plug Media Thinks Big and Goes Green

Automated buying strategies need to change

Can attention metrics be the foundation to improving the online ad experience?

What Will Digital Advertising Look Like Six Years From Now?

Predictions 2022: The Environmental Impact of Digital Advertising

Why net-zero carbon can offset media supply’s destructive global impact

The top global media consumption trends of 2021

Digital adspend surges by 42% compared with pre-pandemic levels

How publishers can win as privacy takes center stage

Context is the king of digital advertising’s future

How Do Apple And Google's New Privacy Regulations Affect Digital Advertising In 2021 And Beyond?

Prime Day marks return to retail normal: what brands should stop, start & continue

How is digital audio evolving? And what does it mean for advertisers?

More to measurement: optimizing digital advertising for consumer attention

What Digital Advertising Gets Wrong

Agility is a superpower that goes beyond digital transformation

iOS 14 is not your biggest data measurement challenge… but it might have just exposed it

How Google is building an internet without cookies - and why publishers are concerned

UK leads the way in a ‘new age of accountability’ for social media

What will the UK's second lockdown mean for advertising?

The ‘Great Fragmentation’ is Here: A Glorious Opportunity for the Industry & Investors

Why now is the time to invest in programmatic OOH

What Digital Shopping Habits in the UK May Look Like Post-Pandemic

Digital now more than half of global adspend

The future of trading and ad buying in digital publishing

Connected TV advertisers gravitate to multi-DSP model

Life After Lockdown: UK High Street May Default to Digital

Beavertown Brewery enters DTC after Covid-19 wipe Out

Ad-supported Samsung TV Plus now available in UK and Europe

Marketers Need to Invest in Detailed Geo Targeting Now

Roku joins UK streaming wars with free ad-funded channel

Time Out and Stylist free magazines go digital-only

How Coronavirus Is Disrupting the Advertising Industry

It’s time for digital advertisers to measure beyond verification

Reinventing Digital Advertising After the Death of the Cookie

Can Dialogue Advertising Eliminate Digital Ad Fraud?

The future of media quality in digital advertising

Digital advertising in 2020: What do the experts predict?

Cut the cookie: digital advertising's overdue diet

Five Ways 5G Will Change Digital Advertising

What Does the End of Cookies Mean for Digital Advertising?

UK digital ad spend increases to £7.3bn

What happens if they toss cookies?

UK viewability reaches over 70% for the first time

Digital advertisers need to seek a different partner

How AI Is Transforming Digital Marketing

Top challenges for online advertising in 2019

Generate Marketing Impact, Not Only Impressions

From one banner ad to a global industry

Why Retailers Are Gaining an Edge in Online Advertising

The Drum Digital Advertising Awards 2019

Programmatic ad viewability outperform direct ads

Digital ad spend to smash £15bn ceiling in 2019

Sky, Unilever and P&G slash UK traditional ad spend

What does 2019 entail for retailers?

9 Ways Advertising Can Take Advantage of Digital Growth

Festive advertisers dump TV for online media

Amazon takes on fashion With 'Try Before You Buy'

Four trends that will shape digital advertising in 2019

Amazon Takes Third in the Latest Digital Ad Rankings

Four ways that view duration changes digital advertising

Is Blockchain the next big advertising thing

8 Ways GDPR Is Course-Correcting the Digi Ad World

5G is coming and will transform digital advertising

The Race To No. 3 In Digital Advertising

What’s next for targeted digital advertising?

5 Killer Stats to Start Your Week

The Digital Advertising World Is Changing

Digital Advertising Has Neglected Audiences

Marketing budgets see slowest growth for two years

GDPR: Two big benefits advertisers can expect in 2018

Advertising agencies are dying, long live ad agencies

Analytics Define The Future Of Digital Advertising

4 ways to get value from digital media in 2018

TV is the last frontier in digital advertising

Mobile and video lead the digital ad spend charge

Zero-Data Media Could Be The Future Of Digital Advertising

Could cryptojacking disrupt digital advertising?

Facebook Lets Brands Dive Into People's Posts

How Amazon is becoming the third force in advertising

The ROI of Data Quality in Your Digital Advertising

Redefining Viewability Principles

Blockchain Gears Up To Conquer Ad Tech

How to measure video effectiveness

8 Digital Stats From Last Week

Google and Facebook Still Reign Over Digital Advertising

Reason To Confront Digital Advertising’s Essential Truths

The Top 10 Programmatic Publishers

Data and the digital advertising dilemma

Programmatic Predictions: Reflections from Cannes

Transparency vs. in-house measurement tools

Domain Spoofing: Ads.Txt Filtering Out Imposter Sites